Recently, I’ve seen some fairly savvy organisations do some not so savvy things when it comes to community so I thought I would jot down a few very simple thoughts on the topic.
- Remember you are not building a community you are facilitating an existing one. If your goal is to “build/grow” community around your brand/organisation, make sure you take a person (better still more than one person) who you think is an existing member of your community and work through what they need or what facilities an online community could provide this person. Make sure there is going to be something in it for them individually as members of the community.
- As a brand/organisation you are not the community. Think about it like a party, you (the brand/organisation) are akin to the room where the event is being held and the person facilitating the event. Remember this at all times.
- Continuing with that analogy from point 2, as the facilitator you need to help to get conversation started (no one likes a party where the only person talking and contributing is the facilitator/host). Entertain your community (a party without some amusement would be pretty boring, why would anyone turn up?). Finally, if you think you’re going to have a fairly boisterous community, treat it like a boisterous party – lay down some rules, reward good behaviour and eject the trouble makers who are just ruining the party for everyone else.
If you have any other simple suggestions, please share in the comments below.