First off, very interesting research yesterday from Pew, which found that 59% of American adults go online wirelessly (using a laptop or mobile/cellphone), which is up 8% from 2009.
Pew gives a breakdown of ‘non-voice’ cellphone application usage. Interestingly, the percentage of cellphone users accessing the internet on their devices has increased from 25% to 38%. However, in the 18-29 age group that internet access figure jumps to 65%.
Plus more than half of all cellphone internet users access the internet every day from their devices, according to the research.
Next up, Apple’s advertising platform iAd has debuted and the results, according to this article, are initially looking good. The article by thenextweb.com says click-through rates are five times higher.
Turning to video, YouTube said yesterday that it is serving up 100m videos a day on its mobile website, which it re-launched at m.youtube.com, according to Janko Roettgers at newteevee.com.
Finally, in this blog post, Adrian Hon says the iPhone 4 may be the ‘last major advance in mobile phones we’ll ever see’, which is a fairly bold statement. After reading quite a lot of coverage about its faults, it’s an interesting big picture perspective.
Seems to me the mobile space is getting more and more interesting.
If I were running a news organisation, I’d be spending on my mobile website and apps,