Guardian’s News Feed WordPress plugin – a smart move

Last week, the Open Platform part of Guardian News & Media launched a beta version of a WordPress plugin called The Guardian’s News Feed.

Once installed, the plugin enables WordPress bloggers to access and re-publish articles, video, audio, cartoons, polls, tables, quizzes, crosswords and interactive media from In exchange for the content, Guardian serves up an advert and brands the material.

Bloggers must be registered with Open Platform and have an API key to partake in the beta.

When using content, bloggers must agree not to alter it in any way. (Here’s one good example of it being used)

I think this is a very smart move by GNM. Instead of fighting an endless battle trying to prevent bloggers from using content (like the AP has) it is finding a way to get new sources of revenue and readership.

It’s a very clever use of the web and considering it is already making this content available online for free it just adds another spoke leading back to the GNM hub.

This is effectively mass syndication of content by GNM – can’t wait to see how it plays out,


Read All About It – some random links

Paid Content reports that Guardian News & Media sold 9,000 units of its iPhone app in its first two days. GNM is charging £2.39 in the UK.

Next up, in yet another bad day for newspapers, layoffs began yesterday at the New York Times, according to New York magazine, just over 70 people took buyouts but with a target number of 100 in editorial the remaining people were notified. On the flip side NYT was named best online newspaper by Mashable readers – they may not have much to read in a few years if staffers keep getting cut.

Finally, an interesting column by Rafe Needlemen over a Cnet. He has a subscription to WSJ online, which costs him $100 a year, but he is complaining that if he wants the iPhone app he will have to pay again albeit at a discounted rate. Would he expect to also get a copy of the paper edition for free too? Just because it’s another digital platform why should it be tossed in gratis?