Over the past few months I’ve been researching a report for CIRCOM Regional, the association of regional public service broadcasters in Europe. It has just been published at CIRCOM’s Annual Conference, held this year in Croatia. The report, all 93 pages of it, examines the social media and online community activities of 39 regional stations across 31 different countries, from the perspective of the user.
It has been a fascinating piece of research to carry out and shows that stations across the continent are using social media and interacting with their audience in quite different ways. You can read the report in full on the CIRCOM Regional website. Here are a few charts that show the broad picture of regional station’s engagement with the key social platforms:
{Above: Year regional stations joined Twitter}
{Above: Year regional stations joined Facebook}
YouTube
{Above: Year regional stations joined YouTube}
{Above: Year stations joined Instagram}
{Above: Type of activity from regional stations on YouTube}
Interactions and user generated content
{Above: Types of interactions}
There’s a lot in the report, it looks at trends across the region as well as briefly examining each station. It has been a most enlightening exercise for me and I believe a relevant document for anyone with an involvement, or interest, in broadcasting, regional or otherwise, in Europe right now. Full report available here.
