Three simple thoughts on … community

Recently, I’ve seen some fairly savvy organisations do some not so savvy things when it comes to community so I thought I would jot down a few very simple thoughts on the topic.

  1. Remember you are not building a community you are facilitating an existing one. If your goal is to “build/grow” community around your brand/organisation, make sure you take a person (better still more than one person) who you think is an existing member of your community and work through what they need or what facilities an online community could provide this person.  Make sure there is going to be something in it for them individually as members of the community.
  2. As a brand/organisation you are not the community. Think about it like a party,  you (the brand/organisation) are akin to the room where the event is being held and the person facilitating the event. Remember this at all times.
  3. Continuing with that analogy from point 2, as the facilitator you need to help to get conversation started (no one likes a party where the only person talking and contributing is the facilitator/host). Entertain your community (a party without some amusement would be pretty boring, why would anyone turn up?). Finally, if you think you’re going to have a fairly boisterous community, treat it like a boisterous party – lay down some rules, reward good behaviour and eject the trouble makers who are just ruining the party for everyone else.

If you have any other simple suggestions, please share in the comments below.

Embeddable posts – a significant shift in strategy for Facebook

It was announced today that Facebook is starting to roll out functionality for publishers to embed public posts onto websites (similar to how tweets can currently be embedded). It is not yet available to all Facebook users, but the company says there will be ‘broader availability’. CNN, Huffington Post, Bleacher Report, People Magazine, and Mashable are the first media outlets to get access.

Embedded Posts will only work with public messages, no matter if it’s a status update, Instagram photo, video, etc. To see if it can be embedded, hover over the audience selector (it’s a globe icon). If it is marked as public, click on the “Embed Post” option in the dropdown menu. It will display HTML code that you can copy and insert onto your website — similar to what you would find with Instagram.

Once inserted onto a site, visitors can interact with it similar to how they would in their Facebook timeline. This surely will help aid in the discovery of new content, especially if your site is a heavily trafficked one. These posts will show not only text, but pictures, videos, hashtags, and any other content supported by the platform — it’s almost like having an iFrame of Facebook occupying a piece of real estate.

The Next Web

This feels like a big shift in strategy for Facebook. You will now have the capability to easily take content from the social network and place it outside their walled garden. This signals a move away from everything happening on the Facebook platform towards a realisation that there could be advantages to their content being spread more widely across the web. Of course, publishers have been screen-grabbing this content for a long time, but now Facebook is playing catch-up and as a bonus has the potential to benefit from increased engagement. It seems to fit in with a long-term trend of Facebook courting big media.

NewsWhip Creators, another smart service from the Dublin-based start-up

Screen Shot 2013-07-25 at 09.24.01NewsWhip Creators leader board

If there is one personality trait you can count on when it comes to journalists it is competitiveness. This is something NewsWhip is capitalising on with its new service NewsWhip Creators, which puts journalists into a dynamic leader board based on the social activity the stories they have authored received.

But Newswhip Creators is more than just an elaborate vanity contest, this a gift for managers who want to see quickly how their journalists are performing compared with rival organisations. Perhaps the bigger gift to managers is that it’s going to spur their journalists on to make their content more social. However journalists can only do so much, this leader board is also going to very quickly shine a big light on media orgs who are enabling their audiences to share and interact using social media and, perhaps more importantly, those lagging behind who are not.

The task for Newswhip now is to localise this product and sell access, also I can see media organisations paying for access to custom builds of this (particular niches, landscapes etc).

My band Clockwork Noise has released a new video

We have released the first video from our new album Whethermachines. It was directed by Mark Duggan, edited by Killian Broderick, choreographed and performed by Claire Anne Tobin. More about Clockwork Noise here.

Hope you like it! 

Blathnaid 

Sunrise, Dalkey on a hazy July morning … plus seals, dolphins/porpoises, bees, snails and a very cute cat

sunset4-yellow
sunset-4-stairs
Seal
dolphin-porpoise
bird
cat
snail
bee2
flower3-close

Really beautiful morning earlier. It was so still after sunrise this morning (5.07am) and yet there was a lot of activity … just no other humans!

Have a lovely Friday!

-Blathnaid