With the recent spate of extreme weather in the US, UK and Ireland, User Generated Content has featured everywhere and there have been some amazing captures. There’s nothing new about this, everytime we experience a bad bout of weather news organisations go into overdrive seeking out content from their communities.
Although a lot of news organisations are working with their communities all the time, reaching out, curating, collaborating and encouraging them to contribute content, many are still only using UGC sporadically.
Good UGC practice is not about having an upload function built into an app, setting up a dedicated email address or using social channels to gather content it is centred on good community management. Imagine what your community might contribute if you worked with them all the time.
Image credit: David Thompson/Flickr