Embeddable posts – a significant shift in strategy for Facebook

It was announced today that Facebook is starting to roll out functionality for publishers to embed public posts onto websites (similar to how tweets can currently be embedded). It is not yet available to all Facebook users, but the company says there will be ‘broader availability’. CNN, Huffington Post, Bleacher Report, People Magazine, and Mashable are the first media outlets to get access.

Embedded Posts will only work with public messages, no matter if it’s a status update, Instagram photo, video, etc. To see if it can be embedded, hover over the audience selector (it’s a globe icon). If it is marked as public, click on the “Embed Post” option in the dropdown menu. It will display HTML code that you can copy and insert onto your website — similar to what you would find with Instagram.

Once inserted onto a site, visitors can interact with it similar to how they would in their Facebook timeline. This surely will help aid in the discovery of new content, especially if your site is a heavily trafficked one. These posts will show not only text, but pictures, videos, hashtags, and any other content supported by the platform — it’s almost like having an iFrame of Facebook occupying a piece of real estate.

The Next Web

This feels like a big shift in strategy for Facebook. You will now have the capability to easily take content from the social network and place it outside their walled garden. This signals a move away from everything happening on the Facebook platform towards a realisation that there could be advantages to their content being spread more widely across the web. Of course, publishers have been screen-grabbing this content for a long time, but now Facebook is playing catch-up and as a bonus has the potential to benefit from increased engagement. It seems to fit in with a long-term trend of Facebook courting big media.

28 thoughts on “Embeddable posts – a significant shift in strategy for Facebook

  1. Can I simply just say what a comfort to find somebody who genuinely understands what they are talking
    about on the internet. You actually understand how to
    bring an issue to light and make it important.
    A lot more people really need to look at this and understand this side of your
    story. It’s surprising you’re not more popular because you definitely have the gift.

  2. Good post. I learn something new and challenging on websites I stumbleupon every day.
    It’s always interesting to read through articles
    from other authors and practice something from other sites.

  3. Whats up this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding knowledge so I wanted to get
    guidance from someone with experience. Any help would be greatly appreciated!

  4. I comment whenever I like a post on a blog or I have something to contribute to the conversation.

    Usually it’s a result of the sincerness communicated in the
    post I browsed. And on this post Embeddable posts – a significant shift in strategy for Facebook | Blathnaid Healy.
    I was excited enough to leave a leave a responsea response 😉 I do
    have a couple of questions for you if it’s okay. Could it be only me or does it appear
    like a few of these remarks appear like they are coming from brain dead people?
    😛 And, if you are posting at additional online social sites,
    I would like to follow everything new you have to post.
    Could you make a list the complete urls of your social sites like
    your twitter feed, Facebook page or linkedin profile?

  5. She is happy to stay in her Bjorn looking out at the world around her for long periods and I can comfortably carry her for hours.
    1 of the one of a kind items about this look at is the luggage coloured leather
    strap that wraps two times all-around the wrist giving it a
    little bit of a jewellery experience. If you know your color, you can by-pass looking
    at 75% of the clothing, zeroing in on only those colors you know work for you.

  6. This design is steller! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful
    job. I really enjoyed what you had to say, and more than
    that, how you presented it. Too cool!

  7. Then call their office, explain your situation and ask if there is
    any fees for an initial consultation. There are various types of insurance policies that a
    filmmaker could get, depending on the type or length of the project.
    There are professional personal injury law firms and there are
    firms practicing law whose priority is winning another high stakes

  8. If you wish for to improve your experience only
    keep visiting this web site and be updated with the hottest
    information posted here.

  9. Do you have a spam problem on this site; I also am a blogger, and I was wanting to know your situation;
    we have developed some nice methods and we are looking to
    exchange strategies with others, be sure to shoot me an email if interested.

  10. With the current economic climate being as it is, and with
    people struggling on low incomes, online, cheaper divorces were developed to help people part with their spouses without the costly fee’s of an
    divorce online. It can also help your children – counselling will help resolve issues they may have about
    the divorce as well as make sure they understand it was not their fault.
    Before you go into practice, whether it is on a full time, part time or
    volunteer basis, you should seek appropriate accounting and legal advice.

  11. Twisting slightly with the movement of wrist creates an eye-catching effect, especially as onlookers admire jewelry charms like Murano glass charms, sterling silver charms, gold charms,
    and semi-precious stones. You can also gift these phones your buddy, boyfriend, girlfriend, daughter,
    son yet others. After few minutes of unfolding an old, faded newspaper that tinted from the sun, I discovered
    a small cylindrical silver sack decorated with beads that held pieces of papers inscribed with suras2
    from the Koran.

  12. What i do not understood is in reality how you are no longer really much more smartly-preferred than
    you may be now. You are very intelligent. You recognize therefore significantly
    in terms of this subject, produced me personally imagine it from a
    lot of numerous angles. Its like women and men don’t seem to be
    interested until it is one thing to accomplish with Woman gaga!
    Your individual stuffs outstanding. All the time handle
    it up!

  13. The ear is made up of three parts: the outer ear, the middle ear and the inner ear.
    ‘ Whenever possible, provide pertinent information in writing,
    such as directions, schedules, work assignments, etc. It is
    advisable that employers must follow the guidelines of Noise at Work Act in 1989.

  14. So, it would be wise to install a security system such as the ADT
    Home Security System to safeguard your valuable possessions.
    So I get paid to do this hobby, even when chronic illness tries to stop
    me. In the same way, make sure that your policy terms and conditions are not changed if you

  15. Commonly, not having a list is said to be
    leaving money on the table, and that much is certainly true.
    This will allow you to send your messages to lots of people on your list in a timely matter.
    You can also post links that will connect to other social networking sites like Twitter

  16. This indicates you require a big pond in order to have a
    water feature. This water flows from an embellished fixture which is mounted to the wall.

    For ceramic surfaces use a damp cloth to wipe
    away dirt.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s