NewsWhip Creators leader board
If there is one personality trait you can count on when it comes to journalists it is competitiveness. This is something NewsWhip is capitalising on with its new service NewsWhip Creators, which puts journalists into a dynamic leader board based on the social activity the stories they have authored received.
But Newswhip Creators is more than just an elaborate vanity contest, this a gift for managers who want to see quickly how their journalists are performing compared with rival organisations. Perhaps the bigger gift to managers is that it’s going to spur their journalists on to make their content more social. However journalists can only do so much, this leader board is also going to very quickly shine a big light on media orgs who are enabling their audiences to share and interact using social media and, perhaps more importantly, those lagging behind who are not.
The task for Newswhip now is to localise this product and sell access, also I can see media organisations paying for access to custom builds of this (particular niches, landscapes etc).