NewsWhip Creators, another smart service from the Dublin-based start-up

Screen Shot 2013-07-25 at 09.24.01NewsWhip Creators leader board

If there is one personality trait you can count on when it comes to journalists it is competitiveness. This is something NewsWhip is capitalising on with its new service NewsWhip Creators, which puts journalists into a dynamic leader board based on the social activity the stories they have authored received.

But Newswhip Creators is more than just an elaborate vanity contest, this a gift for managers who want to see quickly how their journalists are performing compared with rival organisations. Perhaps the bigger gift to managers is that it’s going to spur their journalists on to make their content more social. However journalists can only do so much, this leader board is also going to very quickly shine a big light on media orgs who are enabling their audiences to share and interact using social media and, perhaps more importantly, those lagging behind who are not.

The task for Newswhip now is to localise this product and sell access, also I can see media organisations paying for access to custom builds of this (particular niches, landscapes etc).

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10 thoughts on “NewsWhip Creators, another smart service from the Dublin-based start-up

  1. Hi Blathnaid, thanks for writing about Creators. It’s very much a project in progress. For example, the way we’re currently ranking with a full week of data gives writers of evergreen, super social content (i.e. Upworthy & BuzzFeed) the most prominence. There might be tweaks to make there.

    Breaking out writers by niche (and localize as you said) will be a solid features and yes, we believe of interest to many news companies and agencies. Was in NYC this week and some editors told me they’ll be making hiring decisions based on it (!).

    • I can understand why some companies would consider it in terms of hiring – if it’s a company that drives the majority of traffic through social sharing it makes sense. In some ways it’s no different to hiring a TV/radio presenter based on their viewership/listenership figures.

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