Using Vine as a distribution platform for my band’s forthcoming album

You’ve probably heard about Vine at some point in the last couple of weeks. It’s a new mobile platform for short, six second video loops. I think it’s a really interesting platform. It has tonnes of potential and I’m eager to see how people put it to use.

I love the concept and thought it would be great to use Vine as the first distribution platform for my band’s (Clockwork Noise) new album Whethermachines, which we’re going to release (digital only) in the next few weeks.  So my fellow Clockwork-er Rob Maguire and I spent some hours over the weekend creating Vines for each track on the album. The platform really lent itself to the idea and we’re quite happy with the results. As far as we know, we’re the first band to create Vines for an entire album and use it as the first point in its distribution.

What I love about Vine is that people can hear a snapshot of our full nine-track album in just 54 seconds – if they hear something they like perhaps they’ll listen when we release it in full. The ‘live’ nature and brevity of Vine gives it something special.

For any gear nerds out there – we recorded with two iPhones a 4 and a 4s linking them via a Tascam iXZ and a 3.5mm to 3.5mm mini jack cable. We also used the Phocus case and some extra lenses. Many thanks to mobile journalism expert Glen Mulcahy for his help.

Whethermachines in Vines is embedded here —> Clockworknoise.com

Here’s a quick taster of Great Escape:

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56 thoughts on “Using Vine as a distribution platform for my band’s forthcoming album

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