Recently I’ve been thinking back to August 2005. I had just moved to Chicago to start a masters programme at the Medill School of Journalism in Northwestern University. It was the first time I had my own wifi network, which changed the way I used the internet and subsequently the amount of news I consumed. At the same time, my roommate suggested I join Facebook, which had just been made available to US universities. Then I started getting those ‘sent from my blackberry’ messages at the end of emails sent to me and I realised how many people were taking the web with them in their pockets. Every day and everywhere they went. And lets not forget the blogs. Tonnes of people were turning to simple content management systems like WordPress to communicate their news and views to the world one post at a time. Even prompting editors to say they wouldn’t hire new journalists who didn’t keep a blog. Wifi, social networks, smartphones/mobile internet, blogs and its relative microblogging are things we are all exposed to (some might say over-exposed to) these days. But just six years ago, at least in Ireland, they were not yet commonplace.
Now most people have a wifi network or a good broadband connection (heck, it’s so well established it doesn’t need a hyphen between wi and fi anymore), they are on at least one social network (2m people, that’s half the population, are on Facebook in Ireland and counting), smartphones are becoming universal and thousands of people microblog and read others’ microblogs in Ireland several times a day every day.
Sitting here taking stock, six years on from my own technological awakening, I realise how blinded we often are to the big developments. Six years ago, sitting in a newsroom who would have believed that some newspapers in the US would be serving their entire digital audience just through Facebook, or that businesses would be set up to curate those microblogs, or that thousands would use an app to watch presenters like Bryan Dobson read the news on their smartphones (the concept of an app economy hadn’t even struck).
It should be acknowledged, the underlying driver of all this change is digital distribution via the internet and how that facilitates peoples’ imaginations, their experiments and ultimately their innovations.
So what are we going to be doing six years from now. And how the hell do news organisations prepare for it?
The first thing to accept, and to become comfortable with, is that we don’t know what’s coming next. There are low barriers to entry for innovative ways to deliver news and news content. In the next six years at least one person will come up with a another novel way to deliver news in a way that people want it. Upsetting organisations’ strategies and plans.
The only way to prepare for something you can’t prepare for is to create and foster a culture that values flexibility and has a desire, even a hunger, to work on the cutting edge driven by its audience’s demands. It must be a culture supported by everyone not just driven by a few digital leaders.
The only future a news organisation can plan for is a future of flexibility.