Last week, the Open Platform part of Guardian News & Media launched a beta version of a WordPress plugin called The Guardian’s News Feed.
Once installed, the plugin enables WordPress bloggers to access and re-publish articles, video, audio, cartoons, polls, tables, quizzes, crosswords and interactive media from guardian.co.uk. In exchange for the content, Guardian serves up an advert and brands the material.
Bloggers must be registered with Open Platform and have an API key to partake in the beta.
When using content, bloggers must agree not to alter it in any way. (Here’s one good example of it being used)
I think this is a very smart move by GNM. Instead of fighting an endless battle trying to prevent bloggers from using content (like the AP has) it is finding a way to get new sources of revenue and readership.
It’s a very clever use of the web and considering it is already making this content available online for free it just adds another spoke leading back to the GNM hub.
This is effectively mass syndication of content by GNM – can’t wait to see how it plays out,