Apologies for the dodgy headline, but I couldn’t resist!
Interesting article over on Guardian.co.uk today about new figures released on Internet radio listenership.
It reveals the following:
“More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.”
The results of the survey also showed that some 75% of listeners did not listen to less live radio (good news) and some 50% turned on a new show (even better news).
This survey surely comes as positive news for broadcasters especially those with good websites offering podcast and listen-back services.
I think it further demonstrates how mutually beneficial it can be to all work together.
Now all we need is more broadband Internet access across the country…