I always believed Facebook was a great platform for news organisations but even more so following RTE’s social media coverage of the General Election. Analysing the stats post-election was really interesting and revealing.
Neworld Blog reports 77% of all Irish internet users use Facebook, according to recent figures from Comscore.
(The) average Irish person spends 4hours 10 minutes on Facebook per month, well ahead of competitors Google sites (2hrs 51mins), Microsoft sites (1hr 36mins) and RTE.ie (22 mins). (Comscore)
According to Ipsos MRBI, 1.75 million or 50% of the entire Irish population, over the age of 15 years, use Facebook. 175,000 new Irish users joined the site in the last six months.
Facebook’s own figures estimate there are 1,865,000 Irish accounts on the social network.
With 1.8m Irish accounts and growing it’s hard to argue about Facebook’s dominance.
So we know there’s an audience, but what are they looking for?
Vadim Lavrusik over at Mashable has a very interesting post about Facebook’s growing role in social journalism. It even points to a news organisation that is moving its community news website totally over to Facebook. (Note: Lavrusik has just been appointed Facebook’s first journalism programme manager)
CyberJournalist has a post with some nice quick tips for publishing content to Facebook (this link has five tips, there are eight if you download the document).
After using Facebook successfully during the General Election and seeing the power of the platform first hand – I’m hoping to experiment even more with it soon.