Posts Tagged 'New York Times'

Read All About It – some links and news (23 July 2010)

First up, a rather wonderful guide to digital storytelling, which is designed for educators. However journalists with little exposure to these types of skills could benefit greatly from it. The guide is compiled by Sylvia Rosenthal Tolisano – I found it via Twitter but cannot find the original Twitter link!

Next, a fine round-up of relatively inexpensive multimedia equipment from Adam Westbrook. Great for those starting out or adding to their repertoire.

Hyperlocal alert! Will Perrin has a very nice slideshow, which provides an action plan for free and effective local journalism based on local authority data. Pay particular attention to the final slide (slide 18).

Excellent post from Advancing the Story called the ’10 laws of multimedia’. Quick, relevant and to the point. A must read.

There has been plenty of discussion about this article in the New York Times on reporter burnout – but here’s the link just in case you missed it.

Finally an amusing link from 10,000 words on journalists learning programming skills.

Festival bound with Clockwork Noise, have a good weekend,
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Limber up news organisations

Once upon a time the equation for funding a news organisation was a lot more straightforward. Most of the budget came from a combination of advertising (inc classifieds) and either cover price or subscriber fees and sometimes tax-payer’s money.

Things have become more complicated recently. These days organisations, through trial and error, are attempting to come up with new ways to fund journalism.

Today, the new ready-for-a-paywall Times and Sunday Times websites launched. Later this year the New York Times will try out a metered pay model.

However, Silicon Valley Watcher’s Tom Foremski has another less-straighforward suggestion dubbed the ‘Heinz 57′ model, which I think is very interesting.

I’m sometimes asked what the new business model for media will be. My answer is that it will be a “Heinz 57″ model. The Heinz food brand often has “57 varieties” in its promotions. And that’s a good metaphor for the emerging media business model.

He highlights the case of Australia’s Fairfax Media, which media consultant Frédéric Filloux looked at in February.

Filloux says Fairfax Digital (the part of Fairfax Media that runs hundreds of publications, websites and more than a dozen radio stations) has ‘no less than 15 revenue streams’ and it has an ‘entire team devoted to strategic advertising’ to react fast to changes and maximise ad money.

Filloux lists seven lessons to take from Fairfax Digital, which he expands in his post.

1. Accept the coming digital domination
2. Focus on reader engagement
3. Be an online company. Period.
4. Bet on multiple business resources
5. Capture readers and users one group after the other
6. Control your advertising innovation
7. Stay awake

The launch of the two News International sites today has put a spotlight on how news is funded and it’s going to be fascinating to see whether it can work. But I think there’s something in what Foremski and Filloux are highlighting.

Organisations must be flexible going forward. There will not be another simple equation, no answer to the 64-million-dollar question. A multiple-revenue model may be more complicated but it would hedge the bets, however organisations, no matter how big or small, need to be limber and able to react fast like Fairfax does.

Lots to think about,

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Good storytelling links, 6 May 2010

Boston.com has a very powerful selection of more than 30 photographs on its ‘Big Picture’ feature that show the devastation caused by floods in Tennessee. The series of images convey the destruction and loss clearer than most articles or videos could. Take time to look through them if you can.

Boston.com's The Big Picture

Some Irish users could complain about the time it takes to load these large images. But bear in mind most people in the US have faster connections. (Must return to examine how slow connections could be holding back certain forms of storytelling in Ireland).

The New York Times featured a great infographic showing the inter-linking of European debt. To explain this in  written form would have been taxing for the reader but this, quite simple, graphic tells the story so well.

NYT Inforgraphic; Europe's Web Of Debt

Third example comes from The Guardian’s web coverage of the elections. It has a nice feature where it’s asking voters to tweet when they have voted and tag their tweet with their postcode so that it can be represented on a map to illustrate voter turnout. Good interactive way to tell the story even though it’s limited to Twitter users. (When I checked it out it didn’t seem to include Northern Ireland)


Have you seen any good storytelling this week?

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What’s happening in hyperlocal…

Yesterday, the New York Times announced a collaboration with New York University to cover local news in the East Village.

NYT journalist Richard G Jones will edit the Local East Village site, developed by staff and faculty at the University’s Arthur L Carter Journalism Institute. The site will ‘live’ on nytimes.com.

The Times has already collaborated with another journalism school on a hyperlocal project in Brooklyn, it has a venture in Chicago and an upcoming Bay Area link-up in San Francisco.

Speaking about the most recent announcement, the Editor of Digital Initiatives at NYT, Jim Schachter, says:

We want to continue to expand our network of collaborations, in the New York area and across the country, through associations with individuals, companies and institutions that share our values — foremost, increasing the volume and scope of quality journalism about issues that matter.

The new East Village site is not the only recent development in local news.

AOL is expanding its local news venture patch.com. According to a report last week from Business Insider, the group is planning to grow the number of local news websites from 30 to ‘hundreds’.

Citing an internal communication with employees, Business Insider reports that AOL said it wants to be ‘the global and local leader in sourcing, creating, producing and delivering high quality content.’

Insider says:

Patch is already growing fast. It served just 12 communities in New Jersey and Connecticut as of October 2009, when it announced plans to expand to another 11. It currently covers about 30.

Insider also reports that AOL is out at events (recently in NYU) seeking to hire journalism grads.

Writing about the AOL news, GigaOM’s Matthew Ingram says if patch.com is a failure it will be the biggest blow to hyperlocal yet.

Across the Atlantic, guardian.co.uk took its first steps into the world of hyperlocal with its Leeds website. Sites for Edinburgh and Cardiff are on the way.

Journalism.co.uk says Guardian Editor Alan Rusbridger told Twitter the move was a ‘tiny toe in local web water’.

On her blog, Director of Digital Content for Guardian News and Media, Emily Bell says:

A hugely important part of this project has been the involvement of MySociety, who we’ve collaborated with to provide customised versions of their civic tools, allowing and encouraging local residents to report issues, contact their representatives and generally become engaged in the governance and care of their locality. This is an important partnership for us because we share many of the same values with MySociety, and it has been very valuable to work with them on a project like this.

I think hyperlocal has a big future – I have thought that for a long time.

I find it bothersome, however, that it mostly, at least in the US, remains the preserve of citizen journalists, journalism students and recent grads. Aside from the person tasked with being the editor, it seems the big names or more established journalists tend to be missing.

How do organisations expect readers to take local news seriously if they are not throwing major muscle, including journalists, behind it.

Local news is important. After all it can have the most immediate impact on readers’ lives and could possibly drive them to other parts of a media organisation’s operation.

B

Pay walls, strategy and content…

Yesterday’s New York Times’ announcement has solidified a few things in my head.

Here goes…

1. I need to get this one out of the way first, what type of long-term, strategic planning is going on in the New York Times Co that it got rid of NYT Select three years ago and the more than 220,000 subscribers that went with it only to introduce a new pay model now. I understand there are differences between the two models but it would have made for a nice customer base to start off with.

More importantly though, this indecisiveness about whether online content should or should not be paid for is becoming more confusing to the consumer by the day. This is not helping the industry in the long run.  It is good NYT has decided their content, be it in print or online, has value that should paid for, I just wish they had decided earlier and stuck to it. Trends in advertising, while of course important, should not be the determining factor as they may have been with the Select decision.

2. With that out of the way, I think it is good that it is not a straight pay wall. Although metering could just lead to reduced news consumption by NYT.com readers (and generally if this was to be replicated across the industry), I would rather have fewer readers and more revenue than the unsustainable position of lots of readers and no revenue.

3. Now is a time of survival for newspapers/organisations – they have to try and hang on – by whatever means necessary. Given the changes in the industry, there are clearly too many newspapers and the economics of content have changed. Those who manage to survive the next decade will emerge with less competition from established media organisations – giving them a privileged and potentially profitable position.

4. This is not a carte blanche to over-zealous, money counting publishers. You need to invest to get good content that is worthy of a pay wall. It should be something people have to read and value as the only reliable source in town. Good quality, well investigated and reported journalism that people can depend upon will be the scarce, but in-demand commodity.

Of course I am sure some of these arguments were heard back when TV news emerged and will be rolled out for any subsequent innovations but I strongly believe people have been placing too much emphasis on the platform as the commodity not the content. Spare it another thought.

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NYT to start charging online readers

The New York Times Company has announced today that it will be introducing a ‘paid model’ for its website NYTimes.com at the beginning of 2011.

The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable NYTimes.com to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.

Read the full statement from the company here

More on this later…

Read All About It – some random links

Paid Content reports that Guardian News & Media sold 9,000 units of its guardian.co.uk iPhone app in its first two days. GNM is charging £2.39 in the UK.

Next up, in yet another bad day for newspapers, layoffs began yesterday at the New York Times, according to New York magazine, just over 70 people took buyouts but with a target number of 100 in editorial the remaining people were notified. On the flip side NYT was named best online newspaper by Mashable readers – they may not have much to read in a few years if staffers keep getting cut.

Finally, an interesting column by Rafe Needlemen over a Cnet. He has a subscription to WSJ online, which costs him $100 a year, but he is complaining that if he wants the iPhone app he will have to pay again albeit at a discounted rate. Would he expect to also get a copy of the paper edition for free too? Just because it’s another digital platform why should it be tossed in gratis?


Blathnaid Healy

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All views and opinions are my own. © Blathnaid Healy 2008