Archive Page 2

Has Worldirish.com missed a trick?

I’ve spent the last week immersed in the second Global Irish Economic Forum as the online producer for RTE.ie’s coverage of the event. I was excited to see something like Worldirish.com emerge on Friday. From the announcement it appeared to be something that Irish and Irish-connected people could really benefit from especially during a time when so many people are leaving Ireland to find opportunities elsewhere.

No other websites or social networks (that I’m aware of) offer what Worldirish.com does. In fact, there is no one place online, or off, that you can find a database of Irish people (including diaspora). That is its strength, its power and what gives it such opportunity.

I have some superficial issues with design and navigation, but I can look past those, they are by no means deal breakers. However what I can’t look past is the massive opportunity Worldirish.com has missed.

Worldirish.com is a directory. You need to know who you are looking for. As it is currently presented, it does not facilitate focused connection-building and that is very disappointing.

I appreciate the idea of connecting people by their values, but surely what we need is something more practical.

Here’s what I would have done if I had designed it. I would have asked people for more practical information. For example, there should have been fields for the following: current country of residence, current job title and, most importantly, current industry. With this information gathered a kick-ass search functionality could have been built in to help people find connections that were useful to them.

Consider a possible scenario, a recent graduate decides they are going to set up a start-up semi-conductor business in Timisoara, Romania. If Worldirish.com had the functionality I’m suggesting it could have helped that graduate to find Irish or Irish-connected people working in their industry, or a related one, in Timisoara or other parts of Romania. This kind of connection would have been massively beneficial and thoroughly practical for anyone in any industry.*

Here’s another example. I am hoping to travel to Uganda soon to work on a story. Finding Irish aid workers in a particular part of Uganda is currently very difficult to do. Something that made it easier would be very helpful. If Worldirish.com had industry and geographical information, connecting two Irish people, who don’t already know each other, and who live in different parts of the world could be done with a couple of clicks.

A journalist, an artist, a musician, a software designer or an electrician could have benefited from a site that created a network (or even a directory) like this. As far as I can tell, Worldirish.com cannot facilitate this level of practical connection-building the way it is currently set up.

I understand we have Linkedin (but it doesn’t take Irish and Irish-connected people and put them in one place) and that this site works hand-in-hand with it and other social networks (and that’s a great idea) but while I admire the attempt to connect across values I keep thinking about its potential and what it could be.

There is clearly an appetite for an online platform that connects Irish people. I hope future iterations of the site will enable the practical connections that we really need.

-Blathnaid

UPDATE: Mark Little has tweeted to say the site is still in beta and there is more to come.

(* This is of course working on the basis that people join Worldirish.com)

News organisations and the Facebook app – is it an equal relationship?

I’m very positive about Facebook. I have been for a while now. Working for a news organisation I see how it can reach new audiences, help journalists to engage with users and drive web traffic back to base.

In the past few weeks some of the world’s biggest news organisations have announced they’ve teamed up with Facebook to produce apps, which live within the social network’s walled garden.

This has obvious advantages for Facebook, which gets to keep its users on its site for even longer. It might also, eventually, be a good deal too for the user who gets to read content without being diverted to a third-party site (especially useful on mobile devices!). But thinking about this long-term, if it gains traction and users like it, news organisations may dig themselves into a bit of a hole.

What I can’t figure out here is how the news organisations are measuring success. Jump ahead a few years and assume the idea is massively successful, Facebook has become the place not only to find news but also to consume it, where is the benefit for the news organisation? People won’t need to come to news organisations’ websites for community either, they’ll have that on Facebook and (within reason) will be able to say more than they could on any news site in the world.

At best, news organisations will gain new audience and advertising revenue but the audience will be  loyal to a Facebook/news organisation partnership not to the news organisation itself. If for any reason the partnership were to break up, where would those readers go? In my opinion, if they have become accustomed to finding and consuming news within Facebook, it’s unlikely they’ll follow the news organisation out of the walled garden.

To me it seems like a more unequal relationship than it should be. I understand that news organisations are working with a behemoth, but are we not jumping the gun and surrendering. Do we need to do this right now or can’t we maintain the fairly successful strategy of collaborating with Facebook to guide its users to our content outside the garden? I’m sure news organisations think these apps are targeted at users who currently don’t consume content on their websites, but if the existing tools of sharing and linking are not achieving this I am doubtful an app will be that much more successful and instead will likely attract their current audience.

Perhaps I’m missing something (I know I haven’t discussed the new ‘read’ function etc, but while interesting, the greater value accrues to Facebook not the news organisation)? I am in favour of making news organisations as social as possible but within the context of building sustainable businesses.

I would love to hear more from news organisations about the long-term gains for THEM in such a partnership and how they see this developing.

-Blathnaid

The future flexible

Recently I’ve been thinking back to August 2005. I had just moved to Chicago to start a masters programme at the Medill School of Journalism in Northwestern University. It was the first time I had my own wifi network, which changed the way I used the internet and subsequently the amount of news I consumed. At the same time, my roommate suggested I join Facebook, which had just been made available to US universities. Then I started getting those ‘sent from my blackberry’ messages at the end of emails sent to me and I realised how many people were taking the web with them in their pockets. Every day and everywhere they went. And lets not forget the blogs. Tonnes of people were turning to simple content management systems like WordPress to communicate their news and views to the world one post at a time. Even prompting editors to say they wouldn’t hire new journalists who didn’t keep a blog. Wifi, social networks, smartphones/mobile internet, blogs and its relative microblogging are things we are all exposed to (some might say over-exposed to) these days. But just six years ago, at least in Ireland, they were not yet commonplace.

Now most people have a wifi network or a good broadband connection (heck, it’s so well established it doesn’t need a hyphen between wi and fi anymore), they are on at least one social network (2m people, that’s half the population, are on Facebook in Ireland and counting), smartphones are becoming universal and thousands of people microblog and read others’ microblogs in Ireland several times a day every day.

Sitting here taking stock, six years on from my own technological awakening, I realise how blinded we often are to the big developments. Six years ago, sitting in a newsroom who would have believed that some newspapers in the US would be serving their entire digital audience just through Facebook, or that businesses would be set up to curate those microblogs, or that thousands would use an app to watch presenters like Bryan Dobson read the news on their smartphones (the concept of an app economy hadn’t even struck).

It should be acknowledged, the underlying driver of all this change is digital distribution via the internet and how that facilitates peoples’ imaginations, their experiments and ultimately their innovations.

So what are we going to be doing six years from now. And how the hell do news organisations prepare for it?

The first thing to accept, and to become comfortable with, is that we don’t know what’s coming next. There are low barriers to entry for innovative ways to deliver news and news content. In the next six years at least one person will come up with a another novel way to deliver news in a way that people want it. Upsetting organisations’ strategies and plans.

The only way to prepare for something you can’t prepare for is to create and foster a culture that values flexibility and has a desire, even a hunger, to work on the cutting edge driven by its audience’s demands. It must be a culture supported by everyone not just driven by a few digital leaders.

The only future a news organisation can plan for is a future of flexibility.

Irish Times names Kevin O’Sullivan as new editor

The Irish Times has this afternoon announced that Kevin O’Sullivan has been appointed to the role of editor.

The former news editor succeeds Geraldine Kennedy who has retired.

According to Irishtimes.com, 51-year-old Mr O’Sullivan has previously worked as night editor and special projects editor at the publication.

Guardian.co.uk reports that Mr O’Sullivan beat six internal candidates to the job and there were ‘huge cheers’ when the announcement was made in The Irish Times newsroom this afternoon.

Ms Kennedy, who will turn 60 in September, has been editor of The Irish Times for nine years.

The Week in Politics election book and Timisoara

I’ve contributed a couple of chapters to a book about the recent Irish general election, which has been published by RTE. The book, launched by Taoiseach Enda Kenny, gives a detailed analysis of the election with a constituency-by-constituency breakdown. It also features several articles written by RTE’s political staff including Sean O’Rourke, Bryan Dobson, David McCullagh, David Davin-Power and Brian Dowling. Edited by The Week in Politics’ Deirdre McCarthy, it also contains interviews with the TDs in the 31st Dail. A feature about social media and a diary-type summary of the election campaign are my two contributions to the book. More about it here.

In other news, I recently participated in a television journalism course for young journalists in Timisoara, Romania. I was one of 16 journalists from across Europe at the Circom-run course. I learned a lot from the trainers as well the others participating. If you have a couple of minutes take a look at the report I did while I was there, which was recently broadcast on RTE.

Hoping that the rain will stop soon,

B

My fast growing appreciation for Facebook

I always believed Facebook was a great platform for news organisations but even more so following RTE’s social media coverage of the General Election. Analysing the stats post-election was really interesting and revealing.

Neworld Blog reports 77% of all Irish internet users use Facebook, according to recent figures from Comscore.

(The) average Irish person spends 4hours 10 minutes on Facebook per month, well ahead of competitors Google sites (2hrs 51mins), Microsoft sites (1hr 36mins) and RTE.ie (22 mins). (Comscore)

According to Ipsos MRBI, 1.75 million or 50% of the entire Irish population, over the age of 15 years, use Facebook. 175,000 new Irish users joined the site in the last six months.

Facebook’s own figures estimate there are 1,865,000 Irish accounts on the social network.

With 1.8m Irish accounts and growing it’s hard to argue about Facebook’s dominance.

So we know there’s an audience, but what are they looking for?

Vadim Lavrusik over at Mashable has a very interesting post about Facebook’s growing role in social journalism. It even points to a news organisation that is moving its community news website totally over to Facebook. (Note: Lavrusik has just been appointed Facebook’s first journalism programme manager)

CyberJournalist has a post with some nice quick tips for publishing content to Facebook (this link has five tips,  there are eight if you download the document).

After using Facebook successfully during the General Election and seeing the power of the platform first hand – I’m hoping to experiment even more with it soon.

-B

What I’ve been up to lately … #ge11

This is a long overdue post but better late than never.

I was the project manager for RTÉ’s web coverage during the recent Irish general election.

We covered the election on RTE.ie, mobile, News Now, Aertel, Twitter, Facebook, YouTube and other social media platforms.

It was a hugely challenging couple of months pulling things together, but it was also an extremely exciting project to work on. We covered the election using stories, features, blogs, live blogs, live streams, videos, audios, galleries, graphics, tweets, status updates, wordles, audioboos etc.

We tried out some new things out – one of these was setting up a temporary social media desk staffed by some great people including Adam Maguire, Dave Molloy, Fearghal O’Connor and Lisa O’Carroll. From this desk we ran the RTE_Elections Twitter feed, resurrected from its humble beginnings during the local and European elections in 2009. We dipped our toe into Facebook with a dedicated elections page, while several election videos also found a home on YouTube.

One of the most challenging aspects of our coverage, but also, for me, one of the most rewarding was setting up 43 new Twitter accounts – one for each constituency. Journalists going to count centres were given Twitter training and headed out – some using Twitter apps, others Twitter.com and for those in 3g-deprived areas …  SMS. We had all 43 up and tweeting during the count – providing constituency-level news feeds that not only served Twitter but also each individual constituency page on the website.

In the lead up to the election our reporters and correspondents blogged their way through the campaign trail and we live blogged each day from base.

This is just a taste of how we covered the election online.

Demand for content was huge over the count weekend. RTÉ’s digital platforms attracted almost 23m views over the three days. On the website alone, there were almost 19m page views from 1.1m browsers (devices) – double the performance delivered during the 2007 General Election.

It was great to work with a really committed team to deliver such comprehensive digital election coverage … but hopefully we’re a good five years away from the next one.

-Blathnaid

All about the NYT’s paywall

Nieman Journalism Lab has been offering up excellent analysis on the New York Times paywall/fence (it went up earlier this week in Canada and it will be in place later this month in the US).

To get acquainted with the complicated metering approach, learn about the gaps already found and take a sneak peak at what it looks like, check out some of Nieman’s coverage.

-Blathnaid

Gallery: Imagine looking this good every day…

(Equipment: Nikon D40 + Sigma DG 70-300mm lense)

Banter on Publishing 2020 – The Podcast

Last month, I joined Hugh Linehan (The Irish Times), Michael McDermott (Le Cool Dublin) and John Ryan (Broadsheet.ie) for a very lively panel discussion, chaired by Jim Carroll (The Irish Times/On The Record) on where the media and news industry might be in ten years.

We discussed a broad range of topics, if you have a spare couple of hours – check out the podcast here.

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Blathnaid Healy

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All views and opinions are my own. © Blathnaid Healy 2008

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